What Does Global Luxury Mean To You?
When you want to sell your home, you want the most exposure possible reaching qualified, affluent buyers not only in Colorado or the United States but Worldwide. As a Certified Luxury Home Marketing Specialist (CLHMS), I market luxury homes through my global network to get world-class marketing of your home in front of the most qualified buyers possible. This marketing is high-quality and custom to the listing and targeted to the appropriate audience. It’s delivered through multiple venues and media types and is distinctively sophisticated.
Here is just some of the marketing that I can provide when listing a luxury home. My primary objective in partnering with my clients is to always exceed their expectations.
Syndication with global networks which reaching an international audience of buyers and investors in over 44 countries through more than 60 publishers. This includes sites like fang.com, one of the most popular real estate websites in China. Within 72 hours after my listing in active it is translated and pushed out to currently 19 international websites.
When marketing the most premium, luxury homes, I have access to an enormous database of the affluent which helps me identify ideal clients and provides insights to help me engage with those clients effectively. Once identified I’m able to contact them to present your home.
Direct marketing through Homes & Estates magazine which focuses on luxury lifestyle and targets an international high-net-worth audience with 60,000 standalone copies sent to:
- High-net-worth clients with a minimum net worth of $50M and at least one property valued at $2M or higher (usually owners of multiple homes)
- Select newsstands in the U.S., Canada, Mexico, Europe, Asia, the Middle East, Australia and South America.
- First-class and member lounges for more than 30 international and domestic airlines
Coldwell Banker offices worldwide
International Real Estate connections through relationships with others through an international network which is an effective way to find clients, stay abreast of developments in other luxury markets and leverage this to contact other luxury agents looking for a home like yours.
Homes are syndicated on prominent real estate websites such as homefinder.com, Wall Street Journal, homes.com, The New York Times, Unique Homes and Robb Report to name a few.
Social Media - Possibly the quickest and most widespread avenue to reaching the largest audience available using various social media sites.
Feature your home in Colorado Homes & Lifestyle magazine, Professional TV Spot, Virtual Tour and Custom Website.
This is only a portion of the marketing plan I can create when listing your home. Contact me so we can discuss the many tools available to me through Coldwell Banker Global Luxury so I can use the power behind the brand to sell your home.